Advocacy, Transparency, and Transformation at Yesterday’s Opening Session
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APA leaders struck a positive, forward-looking tone that emphasized advocacy, transparency, and transformation during yesterday’s Opening Session. Below are selected excerpts from their remarks:
MARKETA M. WILLS, M.D., M.B.A., CEO and Medical Director: “Our mission remains unwavering: to promote the highest-quality care for those living with mental illness and substance use disorders. We share a fundamental vision of a society where mental health is recognized as essential to overall health and well-being. This vision is vital to our future—and make no mistake: Through our shared strength, it is attainable.
“Our foundation is strong because of the work that has been done. But strength alone is not enough. To sustain our relevance, expand our impact, and deepen the trust placed in us by patients, partners, and the public, transformation is essential.
“That is why we are taking bold steps—not to abandon who we are, but to ensure APA remains a beacon of leadership, relevance, and trust for generations to come. We are sharpening our focus on financial transparency, maximizing our efficiency and impact, and renewing our business model to reflect the evolving needs of our members and our field.
“Future-proofing APA doesn’t mean dismantling our foundation. It means building with more clarity, consistency, and purpose. It means creating a culture of transparency, collaboration, and mutual trust across every level of this organization.”
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